In the mid-’70s Karen Jesso, AM’83, MBA’89,
lasted two days as a French-fry girl at McDonald’s. “It took me
longer to read the training manual,” she says with a strong Chicago
accent. “It was about 50 pages, and it talked about every little
ketchup packet.” With the French fries, “it’s not just that you plop
the cage down into the grease and the fries are done. There’s a
timer, and you have to wait for that thing to come up.”
The quest for fry perfection haunted Jesso. “When
they put me behind the machine, people were lined up around that
building. Their whole order was complete except they’re waiting for
the fries, and I almost had a nervous breakdown.”
Now the co-owner of Indiana-based Italian
restaurant Cafe Borgia, Jesso learned something from that brief
McDonalds stint. “It made me think of a restaurant as not just this
big, anything-goes-anywhere-you-put-it building, but everything in
its place and everything accounted for.”
Cafe Borgia is far from a detached fast-food
dining experience. Open since 1986, the restaurant serves dishes
based on customer feedback—favorites include the chicken vesuvio and
the tiramisu—and uses vegetables and herbs grown in plots out back.
Jesso and her husband, Mike, co-owner and head chef, have become
close with their customers and employees. Some of the staff, she
says, “have been with me so long” that they feel like family; when
the restaurant moved from Lansing, Illinois, to its current Munster
location in August 2007, all the employees followed. “They’ll wind
up being owners of the restaurant,” she says, “because we don’t have
kids.”
They made the 2007 move because they were simply
running out of space. Customers wanted to host parties at Borgia,
which has garnered favorable reviews in Gourmet and Chicago
magazines, but there wasn’t enough room. The Munster location has
two party rooms and a bigger kitchen. The interior is full of
paintings, posters, and prints—the link tying the look together is
less about a particular aesthetic and more about relationships with
customers and friends. Food and wine murals painted by artist Zoia
Chapovalova, whom Jesso met when they both lived in Hyde Park, cover
the main walls. Drawings by Jeff Hennecke, a loyal customer, hang in
one party room and decorate the menu covers. Inspired by Picasso,
Hennecke made each complex drawing in 20 minutes. Other customers
have given artwork to the restaurant, like the two signed Salvador
Dali originals donated by a manager at Fitness Pointe, a gym that
shares Borgia’s parking lot.
Chef Mike
Jesso mans Cafe Borgia’s kitchen.
While giving a restaurant tour, Jesso’s love for
her job is apparent. But owning a restaurant wasn’t her original
career goal when she moved to Hyde Park in 1980. Working on her
master’s degree in psychology, she hoped to eventually get a PhD.
She spent three years as a psychiatric technician at Chicago’s Mercy
Hospital in the homicide-suicide ward. “I realized that the same
patients kept coming back. Once they got their meds and got their
treatment, they’d go back into the environment they came from.”
Frustrated by the cycle, while receiving her diploma in Rockefeller
Chapel, she decided to go back to school for her MBA.
While at Chicago Booth, then the Graduate School
of Business, Jesso owned the school’s concession stand in Stuart
Hall. “I saw a sign in the basement that said, ‘Bids due Friday,’”
she says, “and whoever had the highest bid owned the concession.”
She bid $225,000 and found financing, and Mike, with whom she had
worked at House of Pizza in Hammond, Indiana, in the late 1970s,
helped her set up shop, redesigning the menu and creating recipes.
Although the stand had lost money in previous years, Jesso made a
profit of more than $100,000. “If I had kept that,” says Jesso, “I
would have been a multimillionaire.”
Women made up only 5 percent of her MBA class,
and discrimination was common; she remembers taking a
behavioral-sciences class where she was the lone woman on a
five-student project. The men wanted her to be the typist, and when
she made a suggestion, she recalls, “one guy said, ‘Keep your ideas
to yourself. Don’t play hardball with the big boys.’”